KAYER.UA
Ukrainian market launch on Shopify: local content, notify-when-available UX, Nova Poshta + Dilovod integrations.
395
3-month clicks
2.17k
3-month impressions
18.2%
3-month CTR
5.7
average position
kayer.ua
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KAYER.UA: dedicated Ukrainian storefront — notify-when-available UX, contractor/partner motivation, Dilovod + Nova Poshta via Flu.io, automation-first content adapted for UA.
● If your situation is similar
CH-01B / ACTIONSend the current site, idea or blocker. I will tell you whether DIY, audit/rescue or a full build makes more sense.
Before / After
Was
- WooCommerce / WordPress legacy store on KAYER.PL
- Manual editing of products, descriptions and promotions
- Heavy update process — no unified pipeline across PL / UA / EN
Became
- Shopify storefront with BaseLinker synchronization
- AI-assisted content workflow: Python scripts + OpenAI API
- Faster promotions, agentic ops, UA market with Flu.io / Dilovod / Nova Poshta
● REC — SYSTEM FLOW
Automation pipeline
- 01Raw idea / product data
- 02Python scripts / OpenAI
- 03Structured content PL / UA / EN
- 04Shopify / BaseLinker
- 05Website / products / promotions / integrations
automation-first · PL / UA / EN
● Project screenshots
What was wrong
Ukraine needed a market-ready system — not a Polish copy — with local delivery, accounting and partner workflows.
What I built
Built separate Ukrainian Shopify storefront with notify-when-available UX, partner motivation, Dilovod + Nova Poshta via Flu.io.
Outcome
KAYER.UA already shows measurable organic demand from Google. In Search Console over 3 months: 395 clicks, 2.17k impressions, 18.2% CTR and 5.7 average position. Over the last 28 days: 272 clicks (+55%) and 1.76k impressions (+77%). The /uk-ua home page received 203 clicks (+80%), while new Luxio Coy, Luxio Top and Luxio Lipgloss product pages started getting clicks from zero.
Next improvements
- Prepare safe Search Console screenshots for the 3-month and last-28-days views without private account data.
- Review the pages already getting clicks: /uk-ua home, Luxio Coy, Luxio Top and Luxio Lipgloss.
- Improve titles, descriptions, internal links and product copy on pages where clicks started from zero.
- Add short buyer guides for the UA market: Luxio shades, base, top coat and compatibility.
- Connect Search Console with orders or forms so the case can show commercial impact, not only traffic.
- Add PageSpeed/Lighthouse screenshots for kayer.ua after the final mobile and desktop audit.
● Metrics
Source tags show where each number comes from. Yellow badge = estimated, not verified.
3-month clicks
Google Search Console3-month impressions
Google Search Console3-month CTR
Google Search Consoleaverage position
Google Search Console28-day clicks
Google Search Console28-day impressions
Google Search Console/uk-ua home clicks
Google Search Consolehome page growth
Google Search Consolenew product clicks
Google Search Consolelocal integrations
operationsnotify-when-available
operationspartner motivation
operationsMy role / internals
- Led KAYER.PL migration: WooCommerce/WordPress → Shopify, theme and product/content workflows.
- Built BaseLinker sync, Python ops automation and multilingual PL/UA/EN content via OpenAI.
- Launched KAYER.UA as a dedicated Ukrainian Shopify storefront on KAYER.PL logic.
- Adapted content and UX for Ukraine: notify-when-available, contractor motivation.
- Connected UA store to Dilovod, Nova Poshta (Flu.io) and automation-first AI workflows.
Operations loop
- PL: automation-first product, content and promotion workflow — from idea to live site.
- PL: catalog and product data sync via BaseLinker.
- PL: salon/licence B2B verification — professional Akzentz/Luxio channel.
- UA: availability logic with notify subscription instead of dead out-of-stock.
- UA: internal motivation system for contractors and partners.
Stack
Integrations
- PL: Shopify + BaseLinker + WooCommerce (legacy migration source)
- PL: InPost Paczkomaty + couriers (DHL, DPD, Orlen, Poczta) and online payments
- UA: Dilovod + Nova Poshta via Flu.io
- OpenAI API + Python for content, promotions and ops automation
- Cross-domain architecture kayer.pl / kayer.ua
Search visibility
- Product and category pages structured for search on both markets.
- Multilingual PL/UA/EN content with hreflang and clean indexing.
- Luxio tutorials as long-tail SEO for PL.
- Ukrainian content and local product presentation for UA.
- 3-month GSC for kayer.ua: 395 clicks, 2.17k impressions, 18.2% CTR and 5.7 average position.
- Last 28 days in GSC: 272 clicks (+55%) and 1.76k impressions (+77%); /uk-ua home page — 203 clicks (+80%).
AI visibility
- OpenAI pipeline for multilingual descriptions and promo content in PL/UA/EN.
- AI-assisted development and Shopify theme customization — not ad-hoc edits.
- Agentic workflow: raw promotion idea → structured content → site implementation.
- Product + Offer + Review schema — machine-readable catalog for search and AI answers.
Structured data
Schema.org types implemented with rich-result eligibility.
