Your homepage should say who you help, where, what you do and why the visitor should trust you. Metadata should say the same in search results.
Result of the guide
- Unique title under 60 chars
- Description under 160 chars
- One clear H1
- Hero copy that matches the offer
● Instructions
Homepage title and description that do not waste Google
Title formula
Service + city or niche + proof. Example: Emergency plumber in Warsaw | 24/7 local help.
Description formula
Problem, solution, area, CTA. Do not stuff keywords.
H1 formula
Human version of the title. One H1, no vague 'We build dreams' copy.
Match the CTA
If the title promises booking, the first screen needs booking or contact immediately.
Check before publishing
- Same title on every page
- Description copied from hero
- Two H1 tags
- No city or service in metadata
Need copy cleanup?
I can rewrite homepage metadata, H1 and CTA so SEO and conversion match.
- Title/description
- Hero rewrite
- CTA audit
● Related guides
Related guides
Internal links that help Google and users
How to connect guides, service pages and pipeline pages so visitors move forward and search engines understand priority.
TAPE-01Do not want to pay for a website? Build it yourself.
A practical path from idea to live website with AI-assisted coding, GitHub, Vercel, domain, form and SEO basics.
TAPE-11Full website launch kitchen — code to Google to TikTok
The whole path: build, deploy, GSC, analytics, GBP, optional social and ads. Links to every pipeline section.