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Personal brand · Payments· 2025 — now● LIVE SIGNAL· CH-04

ALESYA TAKUN

A psychologist's site with secure online payment and a pay-what-fits booking flow.

alesyatakun.by ↗

3-D Secure

secure online payment

BYN

flexible 'free payment'

2

formats: individual + group

95+

estimated

Lighthouse performance

CH-04 — alesyatakun.by● ON AIR
https://alesyatakun.by
OPEN ↗
Screenshot of alesyatakun.by
alesyatakun.by
● LIVE
Screenshot of alesyatakun.by

alesyatakun.by

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A focused personal-brand site for a gestalt therapist: clear service descriptions, individual and group formats, and secure online payment via Alfa-Bank (3-D Secure) with a flexible 'free payment' amount.

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Before / After

Was

  • Booking and payment via DMs — no structure
  • No trust-first site with FAQ and schema.org
  • No secure online payment with flexible amount

Became

  • alesyatakun.by — calm personal-brand site
  • 3-D Secure payment + flexible 'free payment' in BYN
  • Telegram booking + FAQ/schema for search and AI

● REC — SYSTEM FLOW

Client funnel

  1. 01Site: services and trust
  2. 02Booking via Telegram
  3. 033-D Secure payment
  4. 04Email confirmation
  5. 05Return visits and local SEO

automation-first · PL / UA / EN

● Project screenshots

ALESYA TAKUN screenshot 1

What was wrong

The specialist needed a trust-first site with online payment and booking — without complex CRM and with clear UX.

What I built

Built personal-brand site, 3-D Secure payments, FAQ, schema.org and Telegram booking funnel.

Outcome

Live site with payments, two service formats and structure for search and AI visibility.

Next improvements

Mobile screenshots, GSC, content expansion for local queries.

● Metrics

Source tags show where each number comes from. Yellow badge = estimated, not verified.

3-D Secure

secure online payment

operations
BYN

flexible 'free payment'

operations
2

formats: individual + group

operations
95+estimated

Lighthouse performance

Lighthouse

My role / internals

  • Built the personal-brand site with a calm, trust-first design.
  • Implemented secure online payment with a pay-what-fits amount.
  • Structured services, pricing and the booking process.
  • Wrote FAQ and process content for clarity and SEO.

Operations loop

  • Secure payments via Alfa-Bank (no card data stored).
  • Individual sessions and group formats with clear pricing.
  • Booking funnel through Telegram + email confirmation.

Stack

Next.jsTypeScriptAlfa-Bank payments (3-D Secure)Tailwind CSSVercel

Integrations

  • Alfa-Bank payment gateway (3-D Secure)
  • Telegram booking funnel
  • Email confirmation flow

Search visibility

  • Person + Service schema for entity recognition.
  • FAQ schema for high-intent therapy queries.
  • Local relevance for Minsk + online clients.

AI visibility

  • Person / MedicalBusiness / Service schema for AI entity answers.
  • FAQ content structured to be quoted directly by assistants.

Structured data

Schema.org types implemented with rich-result eligibility.

PersonMedicalBusinessServiceOfferFAQPageBreadcrumbList

● NEXT CHANNEL

popular poet event bot
● BUILD

▶ POPULAR POET EVENT BOT

internal / pipeline

LIVEGemini bot

POPULAR POET EVENT BOT

Photo + text → Gemini → live event pages → Bing ping. ~4 shows/week automated.

GeminiAutomationBing pingPopular Poet
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