ALESYA TAKUN
A psychologist's site with secure online payment and a pay-what-fits booking flow.
3-D Secure
secure online payment
BYN
flexible 'free payment'
2
formats: individual + group
95+
Lighthouse performance
● Online · 3-D Secure
A focused personal-brand site for a gestalt therapist: clear service descriptions, individual and group formats, and secure online payment via Alfa-Bank (3-D Secure) with a flexible 'free payment' amount.
Before / After
Was
- Booking and payment via DMs — no structure
- No trust-first site with FAQ and schema.org
- No secure online payment with flexible amount
Became
- alesyatakun.by — calm personal-brand site
- 3-D Secure payment + flexible 'free payment' in BYN
- Telegram booking + FAQ/schema for search and AI
● REC — SYSTEM FLOW
Client funnel
- 01Site: services and trust
- 02Booking via Telegram
- 033-D Secure payment
- 04Email confirmation
- 05Return visits and local SEO
automation-first · PL / UA / EN
● Project screenshots
What was wrong
The specialist needed a trust-first site with online payment and booking — without complex CRM and with clear UX.
What I built
Built personal-brand site, 3-D Secure payments, FAQ, schema.org and Telegram booking funnel.
Outcome
Live site with payments, two service formats and structure for search and AI visibility.
Next improvements
Mobile screenshots, GSC, content expansion for local queries.
● CASE STUDY DATA
secure online payment
operationsflexible 'free payment'
operationsformats: individual + group
operationsLighthouse performance
LighthouseМоя роль / внутрянка
- Built the personal-brand site with a calm, trust-first design.
- Implemented secure online payment with a pay-what-fits amount.
- Structured services, pricing and the booking process.
- Wrote FAQ and process content for clarity and SEO.
Операционный цикл
- Secure payments via Alfa-Bank (no card data stored).
- Individual sessions and group formats with clear pricing.
- Booking funnel through Telegram + email confirmation.
Стек
Интеграции
- Alfa-Bank payment gateway (3-D Secure)
- Telegram booking funnel
- Email confirmation flow
Поисковая выдача
- Person + Service schema for entity recognition.
- FAQ schema for high-intent therapy queries.
- Local relevance for Minsk + online clients.
AI-выдача
- Person / MedicalBusiness / Service schema for AI entity answers.
- FAQ content structured to be quoted directly by assistants.
Структурированные данные
Внедрённые типы Schema.org с правом на rich results.